Case Study • Experience Design

Authentic Experience

From Brand Identity to User Experience

The Mission

Novethos has re-invented its own brand identity to reflect changes in society and in customer needs. Each medium must make the brand values tangible.

The Challenge

We had to create a digital experience that reflects the brand identity and values. The information architecture has to be completely redeveloped. The user experience has to meet the exclusive demand of the clientele.

The Solution

We have developed a light but solid web design with animations that support the exclusive touch. The content was restructured to let the core values be experienced during the digital visit.

Project Summary

  • Project time: 12 weeks
  • Our work: Information architecture, web-design, animation design
  • Used tools: Scapple, Sketch, Zeplin, paper and pencil

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