Case Study • Fast Prototyping
From idea to the first digital product in 30 days
The task was to find a suitable methods that would reach, motivate and support the users in everyday life. It must be easy and fun to use.
We had to develop new ideas, prioritized and evaluated them in surveys. And we need to define the scope of the first MVP.
We created the bezero MVP app that automatically detects the mobility patterns and calculates the climate impact of every car ride. The user is notified directly after a trip with an emotional message that describes how long a tree has to grow in average to offset the emissions of this trip. To evaluate the user acceptance of the initial business case we integrated the complete journey from detection to offsetting the emissions using ApplePay.