Upside Down

8 months ago

What would be the complete opposite of your current ideas?

You want to meet your evil twin? 😉

Use this technique to find new perspectives and inspiration. It’s not only useful for experience design, but for all type of creative work and solution finding processes.

You want to deliver a superior experience to your users, but creativity is gone and you don’t have any new ideas?

Then ask your “evil twin”.

It’ the anti-team, that would do the complete opposite of your current team.

With your team you already have existing ideas, experience, knowhow knowledge, mindset and habbits. Your anti-team will offer you changes, inspiration, disruption and new possibilities.

You can use this mirroring method to get a new point of view and new ideas within your existing team. Get inspiration and try to find new solutions for your anti-team.