5 Reasons for Experience Design

4 years ago

Experience design is not just a job that makes things, products and software beautiful… it is an important business strategy which is critical for your business in 2020, in 2021, in 2022, …

5 reasons:

  1. More than two-thirds of companies now compete primarily on the basis of customer experience. Starting vom 36% in 2010.
  2. 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a brand after two or three negative interactions.
  3. Acquiring a new customer cost 7 times more than maintaining an existing one.
  4. 57% of customers won’t recommend a business with a poorly designed mobile website. And if a website isn’t mobile-friendly 50% of customers will stop visiting it.
  5. A fully satisfied customer contributes 2,5 times more revenue than a somewhat satisfied customer, and 14 times more revenue than a somewhat dissatisfied customer.